July 16, 2015, arrived as expected.
Yan Yan had some doubts about launching shoes under his trendy brand.
But after yesterday's "Evil Spirit Incident," Yan Yan realized his worries were superfluous.
It was certain that Y·Y's shoe launch would be successful; the extent of that success would depend on the sales data collected from different locations at the end of the day.
The first minute after Y·Y shoes hit the shelves, all the limited editions were sold out.
To minimize chaos at the event, limited edition purchases were all handled uniformly by the fan club.
After registering their sizes, fans pre-paid the fan club managers responsible for buying the limited editions.
Besides managing their store-specific duties, each store's fan club also communicated with others.
If a store had unsold limited edition shoes in particularly large or small sizes, that information would be shared on a nationwide fan club forum to see if anyone wanted to reserve those sizes.
