Marvel fans had been counting down the days, and finally, April 30, 2015 arrived - the Thursday preview night for Age of Ultron. The hype was real, with fans ready to be first in line to see the latest superhero showdown.
But Warner Bros. had a surprise up their sleeve. Out of nowhere, they announced Joker would also have Thursday night screenings. Talk about stealing some thunder.
Most Marvel diehards brushed it off. Ultron was their main event, no question. But all that buzz around Joker? It got people talking. Even some Marvel fans were sneaking peeks at the Joker showtimes, curious about what all the fuss was about.
The media couldn't stop yapping about Joker, and it worked like free advertising. People who hadn't given it a second thought were suddenly interested in checking it out.
As the sun set on April 30, two very different crowds lined up at theaters across the country. One decked out in superhero merch, ready for action. The other a mix of curious moviegoers and fans of Lucas Knight, not sure what they were in for.
***
In one packed theater, a guy in a faded Avengers t-shirt settled into his seat. "Man, I've been counting down the days for this," he said to no one in particular. Around him, other fans nodded in agreement, their excitement palpable.
The lights dimmed, and the chatter died down. As the Marvel logo appeared on screen, one could feel the anticipation in the air.
From the opening scene to the final moments, Age of Ultron had Marvel fans split.
"Man, they really messed up Ultron," one guy grumbled, shaking his head. "Should've stuck closer to the comics."
But the person next to him disagreed. "What are you on about? That was solid. Good action, cool effects. What's not to like?"
Over in the Joker screening, it was a different story. Most of the audience came in curious about Lucas Knight's performance and all the media controversy.
As the film progressed, one could feel the mood in the theater shift. What started as skepticism turned into intense focus.
"Huh," one guy said, sounding surprised. "That was actually pretty good."
His friend nodded. "Yeah, Knight's dance scene? Didn't see that coming. Kinda creepy, but in a good way."
"Mm-hmm," the first guy agreed.
In the front rows of the theater, a casual Marvel fan turned to his DC friend as they were leaving. "I like it," he said, referring to Joker, "but it's not my cup of tea."
The DC fan chuckled, "I understand." He then added with a smirk, "It's just like how I don't like Marvel's flashy CGI and how it's all Rated G."
"Rated G?" His friend snorted, falling right into the trap. "It's rated PG, man. Get your facts straight."
The DC fan's grin widened. "Oh, I'm sorry. Because that makes such a big difference, right? PG, G... still for kids."
His Marvel friend rolled his eyes, realizing he'd been baited. "Very funny. At least our movies don't need a psychology degree to understand."
They continued their friendly banter as they exited the theater, each defending their preferred franchise with mock seriousness.
***
Friday morning rolled around, and the Thursday night numbers started popping up. Age of Ultron pulled in a whopping $24 million. No big shock there - everyone and their grandma saw that coming. Marvel fans were patting themselves on the back, and the media was all "told you so."
But then Joker's numbers dropped, and suddenly everyone was doing a double-take. $18 million? For real?
The gap between the two films' earnings was smaller than anticipated, especially considering their budget differences. Age of Ultron, with its $250 million budget, was expected to dominate. Joker, made for significantly less, wasn't far behind.
Industry insiders took notice. While Ultron still led, Joker's performance raised eyebrows. The unexpected results had people speculating about the upcoming weekend numbers.
Even DC fans couldn't believe the Thursday numbers, taking to social media to express their shock. Marvel fans, though, stayed confident, figuring Joker's initial success wouldn't last.
Then May 1, 2015 arrived - opening day for both films. It was like Marvel and DC were stepping into the ring, ready for a box office bout.
In one corner, Age of Ultron represented Marvel's heavyweight champion. In the other, Joker stood as DC's unexpected contender. The bell rang, and the box office battle began.
As the first day's numbers came in, it was like watching the first round of a prize fight. Age of Ultron landed a solid punch with $70 million - a strong showing, but not unexpected for a Marvel titan.
Then came Joker's counterpunch: $49 million. The crowd went wild. This underdog was putting up one hell of a fight.
Marvel was still ahead on points, but Joker had proven it could take a hit and dish one out too. What started as a seemingly one-sided match was turning into a real contest.
As the box office battle between Marvel and DC heated up, Joker kept raking in the cash. But the media wasn't having it. Even with the numbers staring them in the face, they kept taking shots at the film.
Headlines screamed about Joker's "dangerous message" while barely mentioning its financial success. Opinion pieces popped up left and right, warning about the movie's "potential impact on society."
But something funny was happening. The more the media pushed, the more people pushed back. Twitter was lighting up with users calling out the press.
"Anyone else feel like the media's scared of Joker for some reason?" @SuperSaiyanG200 tweeted.
"They're acting like a movie's gonna cause mass hysteria or something. Give me a break," @OmG69_ replied.
The buzz online was that the media feared Joker might spark some kind of social unrest. But most people weren't buying it.
"Maybe they're just mad a 'serious' movie is making Marvel money," one Reddit post suggested, gathering hundreds of upvotes.
As the weekend wore on, it became clear: the more the media tried to paint Joker as a threat, the more curious people got. Ticket sales kept climbing, and the online debate only grew fiercer.
When the first week's numbers for "Joker" hit, jaws dropped across Hollywood. $189 million? Nobody saw that coming.
Warner Bros. executives were probably doing cartwheels in their offices. In just seven days, they'd made back their investment and then some. Talk about a quick turnaround.
The industry was buzzing with theories. Some bigwigs chalked it up to the Lucas Knight effect. "The guy's got the Midas touch," one studio head was overheard saying at a Beverly Hills lunch spot.
Others thought it was the film's serious tone that struck a chord. "People are hungry for something different," a veteran producer told Variety. "It's not just another guy in tights saving the world."
But most agreed it was a perfect storm - Knight's star power, the gritty story, and his knockout performance all coming together at the right time.
Meanwhile, Marvel wasn't exactly hurting with Age of Ultron pulling in $221 million. But considering their massive budget, they still had a way to go before popping the champagne.
It was David vs. Goliath, and David was putting up one hell of a fight. The movie world was watching, wondering if this would change the superhero game for good.
***
As Joker fever swept across the USA, New York City found itself with an unexpected tourist attraction. The staircase where Joker danced in the film suddenly became the hottest spot in town.
It started with a trickle - a few film buffs seeking out the location. But before long, it turned into a full-blown phenomenon. People were showing up in droves, decked out in Joker makeup and suits, ready for their moment in the spotlight.
Vine exploded with videos of fans recreating the iconic dance scene. "That's Life" became the unofficial anthem of this impromptu flash mob. Every day, more and more clips popped up, each one trying to put a unique spin on Joker's moves.
"Stairway to Gotham #JokerDance" one popular post was captioned, racking up likes by the thousands.
The trend took on a life of its own. What started as a fan tribute turned into a viral marketing machine. People who hadn't even seen the movie were curious about this staircase everyone was talking about.
Warner Bros. couldn't have planned it better if they tried. All this free publicity kept Joker in the conversation, and the box office numbers just kept climbing.
***
The Joker stairs trend hit its peak when Vine stars started showing up in droves. Every day, another internet celebrity would appear, ready to film their minute-long tribute to the iconic dance scene.
Even Logan and Jake Paul, two of Vine's biggest names, couldn't resist getting in on the action.
Logan and Jake Paul rolled up to the Joker stairs, both sporting green hair and face paint.
Logan glanced around, frowning. "Bro, you sure this is the right place? Looks kinda... normal."
"Yeah, dummy," Jake said. "They're not gonna leave it all messed up for the movie. It's just regular stairs now."
They hung back, watching other people take photos. When there was a break in the crowd, Logan shoved his phone at Jake.
"Here, film me. I'm gonna do the dance."
Just as Logan was about to start, someone spotted them.
"Hey! Aren't you the Paul brothers?"
Logan froze mid-pose. "Uh, yeah, that's us."
Jake chimed in, "We're actually about to film a video here."
"Oh, okay," a fan said, looking excited. "Want my help?"
Logan smiled politely. "No, no. It'll be okay with just us. Thanks though."
The fans nodded understanding, stepping back to give them space.
With the space cleared, Logan took his position on the stairs. Jake held up the phone, ready to capture the moment.
"Alright, take one," Jake called out.
Logan launched into his Joker dance, hamming it up for the camera. A small crowd gathered, watching with a mix of curiosity and amusement.
"Let's do it again," Logan said after the first take. "I can make it better."
They went through a few more takes, each time Logan adding a new flourish to his performance. The onlookers watched quietly, some filming on their own phones.
After they wrapped up, a couple of people approached them.
"Hey, that was pretty cool," one guy said. "Mind if we get a picture?"
Logan and Jake exchanged glances, looking a bit surprised but pleased.
"Sure, why not?" Logan agreed.
They posed for a few photos, chatting casually with the small group of fans.
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